Digital Advertising Measurement & Attribution Guide!
Welcome to the next level of Digital Advertising.
Welcome to this white paper about Measurement and Attribution Modelling! Discover the basics when it comes to using KPIs and attribution models to measure the success and effectiveness of your online campaigns.
In this short white paper, we're going to take you through the basics of performance measurements and the world of attribution modelling!
In this white paper you'll learn about:
- The KPIs marketers can use to track the progress of their objectives.
- Understanding your customer's purchasing path, which is crucial to increasing your conversions
- What measurement platforms you can use to access and assess your data
Wait no longer and get this free white paper now!